MacBook: Sales soar in 2020

Apple did well in MacBook sales in 2020. Apple sold 15.5 million copies of portable Macs this year, up 23% from a year ago, according to Italian firm Finaria.

This increase is a first for several years. In fact, Apple sold 15.8 million MacBooks in 2017, but sold 12.8 million in 2018. In 2019 there were 12.6 million copies.

Sales are therefore rising again in 2020 and it is likely that the MacBooks with the keyboard with the scissor mechanism helped a lot. As a reminder: Apple laptops previously had the butterfly keyboard. Keys could get stuck on this system, annoying users. In addition, the introduction of the MacBook Air and the MacBook Pro with the M1 chip must have contributed to the increase in sales. Teleworking may also have played a role.

Apple should continue its momentum in 2021, as 17.1 million MacBooks are forecast to sell. This would mean an increase of 10% over a year. Rumor has it that 2021 will be an opportunity to purchase new MacBooks with Apple silicon chips. Maybe the M1X or directly the M2.

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