The iPhone 12s have done well since their release a few weeks ago. They are even the best-selling 5G smartphones. Apple is expected to continue this momentum in early 2021.
According to analysts at the investment bank Cowen, Apple has increased orders for the iPhone 12 from its suppliers. This is expected to result in a 38% year-over-year revenue increase in the first quarter of 2021. Analysts add that Apple is currently seeing significant demand that is expected to continue over the next several months.
So far, Cowen has forecast 47 million iPhone sales for the first quarter. Investment bank analysts now evoke 51 million copies given the latest data. The increase is explained by the demand for the iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max. On the other hand, the iPhone 12 mini seems to attract a little less people than expected.
Despite encouraging initial data, estimates speak of 75 million iPhone 12s produced in the second half of 2020. In the same period of 2018 and 2019, there were 84 million. It is possible that the introduction of the new iPhones lasted later than usual, which plays a role here.
Taking all iPhone models into account, sales are expected to decline 3% to 193 million units in 2020. Estimates put it at 215 million in 2021.