Tim Cook himself has decided to publicly intervene in the conflict between Apple and Facebook. The second criticizes the first regarding advertising tracking, which will be restricted with iOS 14 in 2021. The Apple manager sees the positive side for the users.
On Twitter, Tim Cook talks about a user’s choice in terms of their personal information:
We believe that users should have a choice about what data is collected about them and how it is used. Facebook can still track users across apps and websites. For the transparency of app tracking in iOS 14, all you have to do is ask for your permission first.
We believe that users should have a choice about what data is collected about them and how it is used. Facebook can continue to track users across apps and websites as before. For the transparency of app tracking in iOS 14, all you have to do is ask for your permission first. pic.twitter.com/UnnAONZ61I
– Tim Cook (@tim_cook) December 17, 2020
As Tim Cook points out, Apple will force Facebook and others to ask the user for permission. He must accept or decline that the application follows his activities taking place on other applications or websites.
On Facebook, the data enable targeted advertising. For this reason, the social network criticizes iOS 14. It knows in advance that the update will affect its income.
The social network published two advertisements in American newspapers criticizing Apple’s decision. The first ad is from December 16th. The second saw the light of day yesterday. Either way, Facebook assures that Apple will hurt small businesses and urge them to switch to a paid subscription.